New York, NY (PRWEB) December 08, 2011
The popular mobile question-and-answer company formerly known as Opinionaided has today rebranded itself as Thumb, giving a simple and straightforward name to the company and its highly addictive app and website. The company, known for giving users real-time, opinion-based responses to questions, is also announcing plans to expand its core feature set to create a community rooted in opinions, sentiment and shared interests.
The new Thumb brand identity gives the product a name indicative of its simplicity and straightforward user experience. The ?thumb? itself has been a sign of approval or disapproval since Ancient Rome, and has evolved into a simple and universal signal that allows people to quickly and easily express opinions. This is one of the factors that made Thumb a natural name for the company?s fast-growing community, which already has users spending over three hours each month giving and receiving helpful advice with a ?thumbs up,? ?thumbs down? and helpful comments.
In addition to the new name, the company is saying it will be expanding its service in response to usage patterns observed in the product. Thumb will soon support new features that give users the opportunity to proactively express opinions and connect in real-time with others. The company, which began as a mobile utility for people to get instant input while shopping, has quickly evolved into a broader social community for obtaining feedback on any topic, giving helpful opinions and connecting with people with similar tastes. The upcoming expansion is a natural next step as the company and product continue to grow and evolve as a social, interest and opinion-based community.
?We loved the Opinionaided name and the meaning behind it, but it was just too long and confusing to spell,? said Dan Kurani, CEO of Thumb. ?While Thumb is a quirky name, it gets to the core of what we?re all about and matches the simplicity of the product. Further, it aligns exceptionally well with our product vision that includes creating a vehicle where lightweight interactions can produce deep meaning.?
How Thumb Works:
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