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Worthington, OH (PRWEB) April 26, 2012
Consumers continue to deal with a difficult economy, most recently evidenced by their spending plans for the total remains at 20% + of March. According to a recent analysis of the Consumer Survey Sight Bigi monthly (April-12, N = 8724), buyers of clothing tend to be savvy with a penchant for sales promotions. But this does not mean you do not have a strong sense of fashion, just their money stretches more, in some cases, try the thrill of the chase.
typically 58% of buyers say it is true they shop for sales and discounts on their purchases of clothing to enjoy. Furthermore, 56.1% think that getting a great deal on clothes is like a sport for them. More than one third (36.3%) indicates coupons are essential when buying clothes. But fashion is not lost on the sale rack as 42.8% say they try to re-create high-dollar looks like a low-budget dollar.
business strategies and behaviors – “Fairly / Very true”
adults 18 +??
? Coupons are essential when buying clothes. (36.3%)
? Receiving a large amount of clothing as a “sport” for me.? (56.1%)
? I navigate the social media sites and / or blog for dress ideas. (19.6%)
? I love looking through catalogs, direct mail and circulars for clothing. (48.1%)
? I like shopping for clothing sales and discounts. (58.0%)
? I am planning on spending for clothes around the coupons I have.? (33.0%)
? I think that shopping for clothes is a necessary evil. (39.2%)
? I try to recreate with high dollar faces a low-budget dollars. (42.8%)
? Shopping for clothing is one of my favorite things. (31.8%)
? The price of a garment is one of the last things I look for when shopping for clothes. (20.6%)
? EDLP value and are important to me than selling clothes or discounts. (49.1%)
Source: Sight Bigi monthly Consumer Survey, April-12 (N = 8724)
trading strategies are a toss-up between consumers who shop JC Penney is more suitable for women’s clothing and those who head to Kohls. JC Penney shoppers (52.7%) in favor of value and an EDLP pricing model at a rate higher than Kohls shoppers (44.6%). However, they are still very interwoven in good shopper JCP strategy, 39.4% consider them essential. Kohls shoppers (43.8%) are more prone to collect coupons. (Further discussion: JC Penney pricing Fair & Square)
Macys Clothing
customers seem to be more innovative with almost half (49%), agreeing that seek to create high-dollar looks like a low-budget dollar. For the full report free with Kohl’s, Walmart, Macy’s, JC Penney and Target: buying behavior and strategies of Shoppers Clothing from selected retailers.
Furthermore, the analysis methodology
Net Promoter Score * to show how their buyers of women’s clothing retailer of choice to observe. Subtracting the percentage of consumers that undermine the reputation of those brands that actively promote, you can imagine the strength of the retailers reviewed by the NPS. Kohls receives the most positive net buzz (NPS = 36.2%). Macy and JC Penney followed with tens of 34.3% and 25.3%, respectively. (Further analysis of some NPS Women’s clothing, including how stacking discounters: Consumer Buzz)
* Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld
About Sight
Bigi
Bigi Vista delivers on time management, consumer-centric insights from different sources. As a complete source of information, Bigi Sight is the voice of the consumer and provides the knowledge to marketing for consumer views on the economy, personal finance, retail, lifestyle, media and national issues and world. http://www.BIGinsight.com
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Contact:
Pam Goodfellow, Director of Consumer Insights
pam (at) Bigi view (dot) com
Chrissy Wissinger, Senior Manager, Communications
Chrissy (at) Bigi view (dot) com
614-846-0146
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