London (PRWEB UK) 20 April 2012
Online Luxury jeweler Astley Clarke (http://www.astleyclarke.com) was appointed to luxury fashion entrepreneur Carmen Busquets to the board of directors. The company recently created a second round of investment financing by Ms. Busquets, taking its total investment of $ 1.2 million.
As a founding investor and Director of Net-A-Porter.com, Carmen’s early potential as a result of the Astley Clarke online brands and features are intrinsic understanding of the international growth of luxury on-line philosophy is unique and infectious on luxury and inspiring the development of their successful brand of luxury jewelry. The brand Astley Clarke uses a mix of intelligent humor and sophistication to appeal to a new generation of luxury consumers, to celebrate colorful gems and giving customers the confidence to go Precious Everyday.
Carmen Busquets comments:
Astley Clarke is one of the pioneers in the construction of a luxury jewelery brand, focusing on electronic commerce and the first brand to offer a complete range of high-end jewelry iconic on-line offering to support a new generation luxury consumer wants the product on-line freedoms that are right for them to choose. I believe that Astley Clarke has the potential to create a global brand, both online and offline to compete in international retail.
The current funding cycle is used to increase brand value and look to international markets – the dollar launches website on April 12. The funds will also be applied to the development of new collections of luxury jewelry and interactive technologies to the consumer of luxury on-line to pass.
In addition to the line extension
Astley Clarke has launched a retail strategy with key partners, including Harrods and Liberty. After the first year of trading of Harrods in 2011, Astley Clarke is one of the best selling brands jewelry. Astley Clarke jewelery brand will continue its successful development and in forging the best jewelry designers from around the world.
AstleyClarke.com is a pioneer in changing the way consumers shop online luxury jewelery. We are passionate about our brand and we are proud to have carved a unique niche for ourselves as a brand of luxury jewelry and e-tailer that is far from the luxury of homogenized mass. Our on-line nature means that we talk about the individual by using sophisticated technology combined with an incredibly high-end approach to customer service is reinventing the way consumers shop for luxury. Bec Astley Clarke
Editors Notes:
Carmen Busquets: Carmen was the founding director of investor and board of Net-A-Porter.com holds a 30% stake in society. As one of the two main shareholders, Carmen rights shared control with the Richemont Group for seven years with the founder played a central role in the growth of company value. In 2010, she was instrumental in the successful sale of Net-A-Porter for the Richemont Group. Carmen was asked for the digital opportunities for luxury goods and in 1998 began to recognize in building its portfolio of online business.
AstleyClarke.com: Astley Clarke is a destroyer class away from traditional jewelry brands believe that the refined sophistication, education and intelligent humor, classroom activities relevant to the current luxury consumer. This young British luxury brand is growing rapidly – a great experience in-house design team, has e-commerce, marketing, PR and logistics has helped to underpin expansion plans both online and offline. Founded in 2006 with the ambition of becoming the leading brand of luxury jewelry industry and online etailer, 14 AstleyClarke.com own label and sells jewelery and contemporary jewelery collections from 30 British and international jewelry designers. The brand focuses on three fundamental principles: design, craftsmanship and the origin and prides itself on unparalleled customer service through its team of personal shopping. The brand has seen a 40% like for like growth in Christmas trading period in 2011. Funding was provided by Chris Grew, Partner at the London office of international law firm Orrick. http://www.astleyclarke.com. Board members are Ben Holmes of Index Ventures and Mark Esiri from Venrex.
Bec Clarke – Founder and Managing Director: Bec Clarke, CEO and founder of the inspirational force behind the AstleyClarke.com jewelery brand of luxury etailer, AstleyClarke.com. Becs vision for a luxury jewelery online environment to create the first in the industry. Before AstleyClarke.com, Bec has worked in consulting projects luxury brand, was iVillage.co.uk commercial director and head of non-retail strategy at Tesco.com. Bec has overseen an investment of GBP2.75m the largest VC company in Europe, Index Ventures in May 2008.
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